FUNCTIONAL BEVERAGES
Functional nutrition.
Reimagined.
A plant-protein-based functional beverage platform being developed for India's health-conscious young population — quick, accessible, enjoyable and designed for everyday routines.
THREE FLAVOURS
One functional idea.
Three personalities.
Each flavour is designed to make functional nutrition feel like something people actually want to drink.
THE FORMULATION DIRECTION
Useful nutrition.
No unnecessary drama.
The development direction combines plant protein, natural dietary fibre such as psyllium husk, a zero-sugar target and low-to-zero-calorie positioning, with no artificial colours or artificial flavours.
- Plant proteinTarget: 10g per 250 ml serving, subject to final formulation.
- Natural dietary fibreTarget: 3g per 250 ml serving, using an appropriate fibre source.
- Zero sugarDevelopment target; final nutrition panel and compliant claim language will govern.
- Quick single serve250 ml concept intended to fit real everyday routines.
- Clean-minded formulationNo artificial colours or flavours as a core development principle, subject to validation.
WHY WE'RE DEVELOPING IT
Protein that fits into real life.
Getting protein into an everyday routine can be inconvenient, expensive or repetitive. We are exploring a ready-to-consume format that can make adding protein simpler and more accessible.